Paranormal Activity Film Poster Analysis

Paranormal Activty is based on a true story. The main image of the poster establishes that the film takes place in a house and is filmed by a home camera. This will attract an audience because the paranormal activity happening in the house will seem more realistic as it is filmed with an ordinary camera where there can be no major editing involved. In the image itself, you can see the woman pointing to something that the audience can not see. This relates to Barthe's theory as the audience will want to know What is she pointing at? and therefore will watch the film to find out.

The title of the film stands out really well as text is in red upon a black background. The colours red and black are very popular when making horror film posters because of the connotations of the two colours. This is what identifes this film poster as being a horror.

Out of the other two film posters that I have analysed, this poster has a web address on it to support the film. This is to widen the fan base and to get more people interested in watching the film. Also, this film poster doesn't have a billing block on it showing who's in the film or who produced it. This suggests to me that the makers of the poster have done this on purpose. I think this has been done to make the film more realistic, because if the film starred a major actor, it wouldn't seem as realistic because it is based on a true story. Also, because the film is suppose to be like a home video, it was unneccassary to include the producers or directors name on it.