Paranormal Activity Teaser Trailer

Paranormal Activity is an American, supernatural horror film which is based on true events. Paranormal Activity was written and directed by Oren Peli. The teaser trailer that I have analysed lasts for 1 minute and 2 seconds. As there is no longer a teaser trailer for the first paranormal activity, I will analyse the second one.
http://www.youtube.com/watch?v=d2IvQBO1jiQ&feature=relmfu

As Paranormal Activity is based on true events, the film was filmed by using home video cameras that were set about the house. Having the film filmed on home video cameras, gives the film more tension as it makes it look more realistic. However, even though this is a good technique, I will not use it as I want to include a variety of different camera shots and angles in my teaser trailer.

The beginning of the trailer starts by showing the reaction of the audience when watching the first Paranormal Activity. This attracts the audiences attention as it shows people jumping and screaming in the audience. There is text on the screen which says 'last year you demanded it' this also attracts the audiences attention as it is relating itself to the audience.

After, more text appears on the screen which says 'but that was just the beginning.' This reveals to the audience that there is more to the film to what they have previously watched. This is a good technique to engage an audience because the audience will want to know what happens next in the story.

This is an establishing shot which reveals to the audience the setting of the film. From watching the first Paranormal Activity, the audience will know at this point that this is a different house to the one that was filmed in the first Paranormal Activity. This will get the audience thinking and asking questions like; 'if it's not the house that was haunted, then what/who is?' this will attract an audience as they will want to know the answer to this question.

As the home video camera is placed at the top corner of the room, the angle of the camera is pointing downwards. This makes the characters in the film look more vulnerable than they really are as they look smaller. It also creates tension as it gives you a feeling of the characters being watched and you start  to feel scared for them.

Unlike the other two trailers that I have analysed, the film institution is at the end of the trailer rather than the start of it. This reveals to the audience that they don't need to show off who has produced the film as they the film will already be a big hit.